CLARITY LEADS TO
BETTER RESULTS
EXPERTISE
Strategy
Created, collaborated and executed a vision and strategy for several organizations which drove exceptional growth, customer loyalty and predictable performance. Believes that every vision must start by addressing the Why. Created and successfully implemented strategic plans and business plans for several fortune 50 and midsized companies.
Business Builder & Entrepreneurial Focused
Partnered successfully with board members and executive leaders (public and private) to create significant increases in shareholder value. Examples include new revenue of over $750 million and EBITDA of over $400 million in a publicly traded company in 4 years. Generating over $30M in EBITDA for a private company in 3 years.
Executive Leadership & Team Builder
A growth and turnaround executive who builds high performance teams by aligning players, energizing leaders and providing clarity of goals and direction. Key stakeholder in 3 turnarounds. Unique ability to inspire, coach, mentor, collaborate. Built a reputation for creating a winning performance-based culture.
Sales, Marketing
& Brand
Sourced and signed over $100 million in new enterprise sales as a new entrant in a greenfield territory. Led a managed service sales and service team towards achieving 8 consecutive years of 30% CAGR.
Built and revitalized brands in both B2C and B2B organizations. Co-led an automotive company towards winning the marketer of the year award.
Operational Expert
Sourced, built and operated 50 retail cellular stores, 130 automotive maintenance stores and a 350-seat call centre. Project managed the build of a provincial intranet network connecting over 5000 locations. Expert at working with collective bargaining units. Successfully negotiated collective agreements. Raised network performance indices by leveraging industry leading CRM, ticketing, monitoring and diagnostic tools.
New Product Development
Award winning product development in gaming, technology and telecom. Achieved a Metacritic Metascore of 82% and user score of 8.7/10. Launched a game changing managed service portal in the telecom space and a POS system designed to validate service requirements for automotive maintenance.
Sponsored a small “skunkworks” group to pivot towards new product innovation in a fraction of the conventional time frames for new product development.
Business Transformation
Expert at stewarding companies through transformation by individualized consideration, inspirational motivation, idealized influence and intellectual stimulation. Believes that transformation occurs when you build a strategic identity, trust and platform for agility. Respect the past, divest and focus on the future.
International Channels Sales Organizations
Built new North American sales channels from the ground up with systems integrators, software developers and technology resellers generating over $680 million in net new sales in North America in 3 years. Partnered with the major ERP and SaaS providers to accelerate growth of a hardware manufacturer.
PERFORMANCE
A seasoned business builder and operator with over 25 years of success leading companies through periods of turn around and extraordinary growth. Key stakeholder in building companies that attracted new investors as evidenced on three separate instances. An executive who understands how the intersection of technology and business can help solve the business dilemma. An accomplished senior leader with a compelling track record of success improving shareholder value in both public and privately traded companies.
Principal
September 2019 - Present
October 2009 - August 2011
EVP Sales & Customer Service
September 2019 - September 2011
Senior Vice-President Franchise
Development & Real Estate
2008 - 2009
Vice-President Operations
2006 - 2008
Senior Development Director
2005 - 2006
Vice-President Sales & Customer Solutions (Western Canada)
2003 - 2005
Vice-President Operations
2002 - 2003
General Manager
(British Columbia)
1998 - 2002
Hewlett-Packard (Formerly Compaq, formerly Digital Equipment of Canada Ltd.)
1987 - 1998
Accomplishments
A key stakeholder in selling a publicly traded tech company to both a private company in 2005 and again in 2019 to one of the largest telcom companies in Canada. The sales garnered a significant market value gain.
Achieved a 30% CAGR while maintaining EBITDA targets and customer satisfaction targets. Attracted many new brands such as Tim Hortons, Walmart, Loblaw, Aritzia, CMLS, Shell Canada, Holt Renfrew, Nike, Coast Capital Savings and many more.
Brown Alumni
CFA
Member
Junior Achievement
Board of Governors
UBC Mentor
Vancouver Board of Trade Member
BC TIA
Leader
International Council of Shopping Centers Member
HP Alumni
DigiBC
Member
Together We
Can Volunteer
United Way
Executive Leader
Terminal
City Club
Member
Union Gospel
Mission Volunteer
Ryerson Alumni
Toshiba Breath of Life Executive Sponsor
Variety Club Leader Chair
#DigitalTransformation
A speaking opportunity montage taken from the Calgary CIOSynergy conference pre covid.
TESTIMONIALS
Martin Cheski CPA, CMA
Investment & Program Manager – Telus
I worked with Craig at both Bell Canada and Mr. Lube. Craig is a customer focused senior executive who is able to leverage his sales and operations expertise to deliver market leading results. He is a natural leader who always plans strategically with exceptional analytical skills. At Bell Canada, Craig built the B2B sales organization from zero to more than $500M in annual revenues and at Mr. Lube Craig expanded the franchise development team to expand store locations by 15% and bring in more than 25 new investor groups. Craig can be relied on to be the person who builds both internal and external partnerships in support of his vision for growth. As a finance professional, I value Craig’s ability to balance customer relationships with profitable growth.
Peter Dekur
Principal at PAD Consulting Group
– Hong Kong, China
As the Cisco Manager for the Sprint account, I had the pleasure of working with Craig while he was the General Manager for Sprint in BC. Craig had a very good reputation within Cisco as a solid, reliable partner. He encouraged a team approach and as a good partner, rewarded the Sprint employees who successfully acquired Cisco certification. His leadership contributed to both organizations over-achieving on their yr. /yr. revenue for 4 consecutive years. In fact, Cisco enjoyed unprecedented growth in sales from Sprint during his tenure. He truly is a natural at leading a team towards achieving difficult targets. He is a very strategic thinker and has a very good understanding of the industry.
CONTACT
Interested in a clarity conversation? Please fill out the form below, email cdwclarityconsulting@gmail.com or call 604-340-8353